SightNation Blog

AlanGlazier's blog

Percolate; Making Content Creation as Simple as Possible

The biggest barrier to running a successful social media campaign is content creation. More »

Google Mixes it Up; the New SEO Game

So just when you think you have it figured out, they go and change it on you. More »

Turning Customers into Key Opinion Leaders with Video for Free

We all know who the #1 search engine is, but who knows who the #2 search engine is? If you said YouTube, you’d be right. People love to collect information via video, hence YouTube’s huge success. More »

A Google Merger: “Places” + “Google+” = Google+ Local

For those of you unfamiliar with Google Places, it is the part on the Google search page with the seven red balloons labeled “A” through “G”, one of which hopefully lists your business when someone se More »

They “Like” You! They Really “Like” You! Now What? Turning “Likes” into Business

At least twice a week I am involved in a conversation about social media marketing with a colleague who was compelled in some way to start social media marketing within the past few months. More »

SM & Your Eyecare Business: Get the Most “Bang For Your Buck” Out of Social Review - Lesson 67

The number one rule for getting great social reviews on sites like Google, Yahoo, Yelp or Bing is to seek out long term patients who you have built a relationship with and as More »

SM & Your Eyecare Business: Finally Here! Google + Business Pages! - Lesson 66

While the “big day” has arrived, the product seems to be as bare bones as it gets . . .for now, but at least you can finally sign up for a Google + business page. More »

SM & Your Eyecare Business: BREAKING NEWS - Microsoft Launching Social Media Platform - Lesson 64

Microsoft recently “accidentally” leaked information about their new social media platform called “Tulalip.” That’s right, I said “Tulalip.” The name “Tulalip” pays homage to a group More »

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