Is your brand present in social media communities? The answer is YES. More »

So you’ve got a Facebook page! Now what?!? More »

Microsoft recently “accidentally” leaked information about their new social media platform called “Tulalip.” That’s right, I said “Tulalip.” The name “Tulalip” pays homage to a group More »

2010 was the year social email exploded in the eye care industry. What is social email? Social email is an email which features additional functionality. More »

In the past, major ways we drew new patients were traditional marketing and through patient referrals of friends, family and colleagues. More »

Is it possible to fit a patient in contact lenses without interacting with them? I may not win an argument if I argue that it can’t be done, but I bet more than 90% of my readers would agree with me that it shouldn’t be done. I would also opine that the more personal interaction I have with my patients, the higher their opinion is of my clinical skills and bedside manner. In a similar vein, I’ve heard the question time and time again; "I want to incorporate social media marketing for my eyecare business, but who can run a campaign for me?" More »

When comparing Facebook to Google+, there is much talk about the ability in Google+ to easily create isolated groups of friends, label them and access them. Katango is an app that changes the game. Katango automatically organizes your friends into these groups – it can scan your Facebook friends list and sort people into groups based on shared connections. More »

A Chilean teenager came up with an idea for an earthquake alarm system that sends out a “tweet” (Twitter message) when an earthquake hits (@AlarmaSismos) He bought a domestic earthquake detector for o More »

In my book “Searchial Marketing” I wrote about Glazier’s Rule which states - “You can never create too much content as long as it benefits others more than it benefits you.” More »

I’ve blogged about Klout.com in the past (see “The Conversation, Lesson 36”) but it’s time for an update. More »