SightNation Blog

AlanGlazier's blog

SM & Your Eyecare Business: Facebook – Lesson 4

One of the more useful suites of social media is Facebook. Frankly I would be shocked if anyone reading this hadn’t already heard of Facebook as it is the most popular social networking site on the web. The company estimates that it has more than 400 million users, 50% of who log in on any given day. There are more than 60 million status updates everyday and over 3 billion photos uploaded to the site each month! More »

SM & Your Eyecare Business: Be a Blogger - Lesson 3

Not too long ago, most of the information and news we received was filtered through major media organizations controlled by a few very wealthy individuals or corporations. We heard what they wanted us to hear based on what they chose to publish or not publish. More »

SM & Your Eyecare Business: Get LinkedIn – Lesson 2

While this post is a beginner’s guide, I have tried to insert a few pearls that might enhance everyone’s experience, even sophisticated users of LinkedIn. More »

SM & Your Eyecare Business: A Step By Step Guide to Starting Your Conversation – Lesson 1

Last week I posted an introduction to social media (SM) as a more effective marketing tool and one that will save you money. This week I’d like to discuss how to get your conversation in SM started. More »

Happy Holidays

Happy holidays to all sightnation citizens! Wishing you the best, whatever you celebrate and for a prosperous new year.

Alan Glazier

What Social Media and Search Optimization Can Do For Your Business

If you follow the content posted by myself, Nate Bonilla-Warford and Justin Bazan, you know we use different tools to implement our social media efforts, have different goals from a business perspecti More »

"CLICK" Conference at Vision Expo West

Just want to pass along my excitement for the CLICK conference at Vision Expo West. I am looking forward to hearing my friend and colleague Dr. More »

SM & Your Eyecare Business: Social Dealing; A New Trend – Lesson 24

Groupon, LivingSocial, PlumDistrict are all websites that you can partner with to create a special “deal-of-the-day” campaign, driving people into your business. A relatively new phenomenon, “deal-of-the-day” websites are powerful tools gaining momentum among consumers. These companies offer daily deals at highly discounted prices through the power of group buying. More »

New Facebook Page Focused on Do-It-Yourself Search Engine Optimization in the Ophthalmic Industry

Be sure to "Like" our new Facebook page, OnToptics.!/pages/OnToptics/148592848508786?ref=ts More »


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