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BADGLEY MISCHKA AND THE MCGEE GROUP ANNOUNCE NEW EYEWEAR LICENSING PARTNERSHIP

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March 1, 2012 (New York, NY ) - The McGee Group and Badgley Mischka are proud to announce that through a new partnership, the McGee Group will be the exclusive global eyewear and sun wear manufacturer for Badgley Mischka. New Badgley Mischka eyewear and sun wear collections will launch in January 2013 with plans to distribute in both the United States and international markets.

“Badgley Mischka is the perfect brand for the McGee Group because we can take the luxury fashion of Badgley Mischka and make it accessible,” said Wayne McGee, CEO of the McGee Group. “Badgley Mischka will further expand our portfolio to provide more great fashionable products for women and open new avenues of distribution for the McGee Group. We have an incredible team who will be working on this brand, and we are all ready to see it succeed.”

Mark Badgley and James Mischka have been called two of America’s top designers, with runway and bridal fashions that are stunning and exquisite. Vintage styles and embellishments make Badgley Mischka designs matchless and in high demand. Celebrities such as Helen Mirren, Madonna, Queen Latifah, Julia Roberts and Kate Winslet have all been drawn to Badgley Mischka designs. The McGee Group is thrilled to translate the glamour of Hollywood award nights into fashionable eyewear and sunwear, with the highest quality products and design elements.

“We are thrilled to be partnering with the McGee Group as our global eyewear manufacturer,” Mark Badgley said. “We have been admirers of the company and their work for quite some time and the quality and aesthetic of their products is a perfect match for Badgley Mischka.,” James Mischka added.

About Badgley Mischka
Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Eveningwear, the Mark+James contemporary collection, Handbags, Eyewear, Footwear, Accessories, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew as well as at Badgley Mischka boutiques in Los Angeles and Palm Beach.

About The McGee Group
The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service.

The McGee Group currently manufactures and distributes Vera Bradley Eyewear and Sunwear, Orvis Eyewear and Sunwear, Argyleculture Eyewear by Russell Simmons, Totally Rimless and XOXO Eyewear and Sun wear.

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