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Are your patients trying to view your full website on their mobile handset? The traditional internet was meant to be viewed on a large screen, while sitting and having plenty of time to consume. Due to the aggressive growth and consumer adoption of mobile-enabled devices, particularly smartphones, consumers are increasingly accessing the internet on-the-go. Even a well-designed website can lead to a horrible user experience if the site hasn’t been set up with mobile handsets in mind.

Many mobile users depend on their mobile device to find local information, such as office hours, directions, and contact info. As opposed to the PC optimized Web that tends to be hard to view on a mobile device, mobile websites are designed for the small screens of mobile phones and devices.

Benefits of a mobile-friendly website
• Stripped down content that’s easy to consume
• Small size graphics that don’t take a long time to download
• Include calls to action that work well on mobile (click to call, instant directions, request an appointment, etc.)
• Integrate social media platforms such as Facebook and YouTube
• Higher rankings in search engines – mobile websites are getting priority in mobile search
• Higher speed – normal websites tend to be very slow and cluttered. Mobile sites with less graphics can open faster

According to Nielson, 45% of mobile phone users now have a smartphone (this was 18% two years ago). Mobile is the future. Consider offering a mobile-optimized website that makes it easy for your patients to access your content and information on their mobile device.