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SightNation Blog
Dr. Hayes Blog
The founder of Red Tray Purchasing Alliance and HMI Buying Group, I enjoy writing on practice management and overhead control for independent OD's. You're invited to send me questions or comments on my blog topics.
How much to delegate? An interesting paradox with OD's.
I've noticed an interesting paradox among private practice OD's regarding delegating patient care to assistants and technicians. More »
More On: delegating, patient care, production
Eyecare vs. Patient Care: Which Do You Focus On?
Last week I blogged about the patient who blasted his eye doctor on Facebook for all the world to see. Here are just a few things he had to say about his visit to the eye doctor. More »
More On: customer service, eyecare, facebook, patient care, patient experience
The importance of an attractive logo
If you don’t have a professional looking logo for your practice, you need one. A logo is the visual anchor that holds all your marketing, advertising and communications pieces together. More »
Patient blasts his eye doctor on Facebook
I used to go to a great Italian restaurant where the owner would walk around during the evening and ask his patrons, “How was your meal”? More »
More On: blasts, eye doctor, facebook, social media
Market Share: 3 Reasons Independents Are Holding Steady
As I discussed in yesterday’s blog, market share for independents is up by 1% from the 12 month period ending June 2008. More »
More On: independents, market share, recession, service, VIsion Council
Independent ECP's Make Slight Gain In Market Share
According to Steve Kody of the Vision Council, market share for independent Eyecare Practitioners (ECP’s)is up by 1% point from the 12 month period ending June 2008. More »
More On: contact lenses, frames, independents, market share, spectacle lens, VIsion Council
3 Management Mistakes Every Practice Owner Should Avoid
One of your most important jobs as a practice owner is managing your staff. Here are three classic, but easy to make, blunders. Avoid these unless you want to alienate even the most loyal employees. More »
More On: employees, hayes, management, staff
Facebook: A new practice marketing tool you need to consider
For those of you who thought Facebook was just for kids, you may be surprised to know that 45% of all users are 26 or older and the fastest growing segment is women over 55 years old. More »
More On: facebook, hayes, marketing, social media
Are there a special set of overhead ratios for new practices?
I often get asked if there is a different set of expense ratios for new practices. More »
More On: expense ratios, new practices, overhead
