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Your World Just Changed - Did you?
Optometry is facing unprecedented changes and challenges. Let's explore them in an open, honest and respectful manner, sharing new-found skills and tools to build a better future.
Welcome to M’Eye World - Rants, Raves and Musings: Game On!
“You’ve found yourself a new hobby, haven’t you?” my wife commented the other night as I was checking the latest stats on my blog www.BillGregoryOptician.com. I thought about it for a moment. More »
Your World Just Changed - Keeping Up - Bloggers Post #13
I recently had the good fortune to be able to attend CIBA’s “The Power of One” conference in Seattle. More »
More On: optometric management
Your World Just Changed – Catching up to the Past – Bloggers Post #12
Back in early December 2010, I started this blog with ‘What ISN’T Working Any More”, which briefly described the meteoric fall of historic advertising vehicles – Yellow Pages, newspapers and radio. More »
Is there Life after VSP? An Optometry Practice Finds Out … Bloggers Post #11
We had been debating the wisdom of continuing to accept VSP for years. VSP was about 33% of our volume, but was about 66% of our problems with billing. More »
More On: optometry, practice management, smm, social media marketing, VSP
Your World Just Changed – Differentiation. Bloggers Post #10
I had a bit of an epiphany a few months back. From a future customers perspective (and I’m specifically talking about eyewear here), what sets up apart from other local providers? More »
More On: optometry, practice management
What I Like about the Varilux New Comfort Lens
Varilux reintroduced the Comfort lens. How does it stack up against the competition? Read about it on my blog at: More »
More On: digital lenses, progressive lenses, Varilux
Your World Just Changed - Modeling, Wearing, Recommending Bloggers Post #9
So, what are YOU wearing today? I’m not asking so that we avoid the embarrassment of wearing the same thing, but because this is a HUGE facet of the eyewear industry. More »
More On: optometry, practice management
THANKS to SightNation and Alan Glazier!
Following just a bit of advice in Dr. Glaziers blog at
http://www.sightnation.com/blogs/alanglazier and a bit of information from Mashable at More »
More On: Alan Glazier, blogs, facebook, marketing, social media marketing
Your World Just Changed – Perception vs. Reality in Presentation - Bloggers Post #8
“A man and a woman walk into an optometrist’s office … what do they see?” No, not HOW do they see – they probably need their eyes examined and their glasses updated, but WHAT do they see? More »
More On: optometry, practice management
Your World Just Changed – Who's Watching the Store? – Your Frame Inventory - Bloggers Post #7
How much inventory do you have? More »
More On: practice management
