02/16/2012 0 Comments

INNISBROOK, Fla.—For the fourth consecutive year, Transitions Optical is hosting the Transitions Championship at the Innisbrook Resort here. The PGA Tour event, which runs from March 12 to 18, showcases the company’s continued commitment to education surrounding the importance of healthy, quality vision and its connection to sports performance as well as enjoying life's every day moments.

The week will kick-off with the "Think About Your Eyes Family Walk," and Transitions Optical will once again host the "Healthy Sight Village" behind the 18th green, which will include the "Think About Your Eyes Pavilion," where attendees will engage in hands-on experiences, such as sports-vision demonstrations and the latest in adaptive eyewear specific to golf, meet and greets with select Tour pros, health and wellness screenings, and much more.

During tournament week, nearly 2,000 students and teachers from several local elementary schools will be invited to the Transitions Championship "Youth Days," to learn about the connection between healthy sight and reading and learning, in addition to the many other sports-related activities they will participate in at the "Healthy Sight Village."

"We are excited about this year's Transitions Championship, as not only does this event bring world-class golf right here to the Tampa Bay area, but it also allows us to create unique spectator experiences to educate people of all ages about the simple steps they can take to protect and maintain healthy sight in their everyday lives," said Dave Cole, president, Transitions Optical. "Our partnership with the PGA Tour, the Copperheads and Innisbrook, and the success we have achieved together these past few years, has given us a relevant opportunity to reach consumers and establish a meaningful dialogue about this important issue."

The Transitions Championship will benefit over 100 local Tampa Bay area charities. The tournament has made a charitable contribution of more than $28 million in the last 35 years. In addition to the charitable impact, the tournament has contributed more than $19 million to the local economy.

Tickets to the 2012 Transitions Championship are on sale now in participating Publix locations or by visiting www.transitionschampionship.com or calling (727) 942-5566.

Transitions Optical announced in November that it will not renew its support of the PGA Tour event after 2012. Executives at the photochromic lens company said they intend to reach beyond the golf market with Transitions’ future brand building efforts.

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