If something is popular and a lot of people go to a specific place you are certain that that place is going to be the target of those trying to do wrong.More »
DALLAS—Essilor of America, Inc. has raised $20,000 for the Foundation for Eye Health Awareness through a Crizal USA consumer initiative on its Facebook page.More »
NEW YORK –Silhouette Optical Ltd. is launching a new online video makeover series to help patients understand how the right eyewear colors, shapes and eye makeup can improve consumers' appearance.More »
JACKSONVILLE, Fla.—Vistakon, the division of Johnson & Johnson, said that it will launch a new TV commercial for its ACUVUE Brand Contact Lenses beginning today.More »
RANCHO CORDOVA, Calif.—In an effort "to help educate Americans on eye health and debunk common myths," VSP Vision Care has created a series of webisodes called VSP EyeFiles, featuring Bill Nye the SciMore »
RANCHO CORDOVA, Calif.—VSP Vision Care has launched VSP Eye on Diabetes, a new campaign for consumers in five states focused on increasing awareness and understanding of the connection between eyecareMore »
PADUA, Italy—Safilo Group’s Carrera brand has announced the launch of their newly revamped www.carreraworld.com Web site and an aggressive new Web-based marketing campaign to promote its Spring 2010 “More »
At least twice a week I am involved in a conversation about social media marketing with a colleague who was compelled in some way to start social media marketing within the past few months.More »
Google Plus (+) is Google’s relatively new social network. If you familiar with it or are a member, it may feel like you’re talking to a wall. Why participate then?More »
