The number one rule for getting great social reviews on sites like Google, Yahoo, Yelp or Bing is to seek out long term patients who you have built a relationship with and asMore »
2010 was the year social email exploded in the eye care industry. What is social email? Social email is an email which features additional functionality.More »
Is it possible to fit a patient in contact lenses without interacting with them? I may not win an argument if I argue that it can’t be done, but I bet more than 90% of my readers would agree with me that it shouldn’t be done. I would also opine that the more personal interaction I have with my patients, the higher...More »
When comparing Facebook to Google+, there is much talk about the ability in Google+ to easily create isolated groups of friends, label them and access them. Katango is an app that changes the game. Katango automatically organizes your friends into these groups – it can scan your Facebook friends list and sort people...More »
In my book “Searchial Marketing” I wrote about Glazier’s Rule which states - “You can never create too much content as long as it benefits others more than it benefits you.”More »
In the not-too-distant future, we will look back on the evolution of social media suites in a manner analogous to how we can already look back on the evolution of the world wide web (web 1.0 morphing into web 2.0 morphing into web 3.0).More »
