2010 was the year social email exploded in the eye care industry. What is social email? Social email is an email which features additional functionality.More »
Is it possible to fit a patient in contact lenses without interacting with them? I may not win an argument if I argue that it can’t be done, but I bet more than 90% of my readers would agree with me that it shouldn’t be done. I would also opine that the more personal interaction I have with my patients, the higher...More »
When comparing Facebook to Google+, there is much talk about the ability in Google+ to easily create isolated groups of friends, label them and access them. Katango is an app that changes the game. Katango automatically organizes your friends into these groups – it can scan your Facebook friends list and sort people...More »
My content is often focused on social media efforts that improve the odds of being found when someone in your geographic region searches keywords and key phrases that describe the products and serviceMore »
We’ve covered the basics of Twitter in earlier blogs, but people still ask me how to grow their Twitter connections and how to utilize Twitter networks for business. This week I’ll provide tips on growing your network, and will follow up a week later after you’ve (hopefully) grown your network, on how to utilize your...More »
