Think About Your Eyes (TAYE), a public awareness campaign designed to educate Americans about the importance of vision health and comprehensive eye exams, has launched a new television and radio advertisement in nine key markets. The newest advertisement communicates the importance of yearly eye exams and explains how eye exams can help detect other serious health problems in a way that is credible and relevant to consumers.

In this video (link), Mike Daley, President & Executive Director of the Foundation for Eye Health Awareness, talks about the results of this major effort and how you can get involved. Watch Now!