SM & Your Eyecare Business: Get the Most “Bang For Your Buck” Out of Social Review - Lesson 67
The number one rule for getting great social reviews on sites like Google, Yahoo, Yelp or Bing is to seek out long term patients who you have built a relationship with and ask them.
It’s a good idea to think about the clients you impressed this week. Who did you go the extra mile for? Who has been telling their friends about what a good job you did? The “customer opinion leaders” who drive people into your business with referrals are certain to provide a good social review, but it’s unlikely to happen unless you seed the idea to them.
Happy clients are usually glad to provide recommendations, and with their endorsements, you can be assured that the trickle of word-of-mouth referrals in the real world expands in the social world where people’s opinion of your practice is expanded to tens, possibly hundreds of thousands of eyeballs.
Cut and paste your good reviews into your Facebook business page feed and your personal feed. Write a blog about them. Take them to a professional printer, have a poster board with a few of your best reviews printed on it and display it in your waiting area. When people read other peoples positive experiences it gets their visit off on a good footing. Feed the reviews onto your website homepage using a widget so everyone can see. Yelp offers free widgets to do this and you can view one on my homepage http://www.youreyesite.com.
Getting great reviews is one thing, getting them noticed is another. Be your own PR person; use the social feedback provided by your patients to parlay more feedback, show it off, promote it through various channels, both traditional and social and use it for internal marketing to get the most bang for your buck out of social review.
Don’t forget to join “ODs on Facebook” group (on Facebook, of course!) to participate in discussions by industry thought leaders and be sure to read “Searchial Marketing”, my book that teaches how to use social media to get to the top of search engine listings, mostly for free! Connect with me on LinkedIn and Twitter @EyeInfo.
- Alan N. Glazier, OD, FAAO
Author: Searchial Marketing: How Social Media Drives Search Optimization in Web 3.0
Shady Grove Eye and Vision Care
Twitter Handle: @EyeInfo
Check out “Schedgehog.com”