AlanGlazier's blog

AlanGlazier's blog

SM & Your Eyecare Business: Get the Most “Bang For Your Buck” Out of Social Review - Lesson 67


The number one rule for getting great social reviews on sites like Google, Yahoo, Yelp or Bing is to seek out long term patients who you have built a relationship with and ask them.

It’s a good idea to think about the clients you impressed this week. Who did you go the extra mile for? Who has been telling their friends about what a good job you did? The “customer opinion leaders” who drive people into your business with referrals are certain to provide a good social review, but it’s unlikely to happen unless you seed the idea to them.

Happy clients are usually glad to provide recommendations, and with their endorsements, you can be assured that the trickle of word-of-mouth referrals in the real world expands in the social world where people’s opinion of your practice is expanded to tens, possibly hundreds of thousands of eyeballs.

Cut and paste your good reviews into your Facebook business page feed and your personal feed. Write a blog about them. Take them to a professional printer, have a poster board with a few of your best reviews printed on it and display it in your waiting area. When people read other peoples positive experiences it gets their visit off on a good footing. Feed the reviews onto your website homepage using a widget so everyone can see. Yelp offers free widgets to do this and you can view one on my homepage

Getting great reviews is one thing, getting them noticed is another. Be your own PR person; use the social feedback provided by your patients to parlay more feedback, show it off, promote it through various channels, both traditional and social and use it for internal marketing to get the most bang for your buck out of social review.

Don’t forget to join “ODs on Facebook” group (on Facebook, of course!) to participate in discussions by industry thought leaders and be sure to read “Searchial Marketing”, my book that teaches how to use social media to get to the top of search engine listings, mostly for free! Connect with me on LinkedIn and Twitter @EyeInfo.

- Alan N. Glazier, OD, FAAO
Author: Searchial Marketing: How Social Media Drives Search Optimization in Web 3.0
Shady Grove Eye and Vision Care
Rockville, MD

Twitter Handle: @EyeInfo

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svargo23's pictureOptometristsvargo23Joined: Nov, 2011
Location: St. John, IN
Posts: 1

Great post Alan. I don't think there exists a more powerful marketing tool than the word-of-mouth recommendation. I like your idea of broadcasting these reviews on multiple channels, including displays in the waiting area. This brings the recommendations to our patients who are not on the Social Web. I saw that you do all of your marketing through social media. I had wondered how this could be adequate considering not all of our patients are on the Social Web. I suppose this is one of the methods to address that.

bob main's pictureOpticianbob mainJoined: Aug, 2011
Location: South Jordan, UT
Posts: 1

Great points Alan. I might also suggest making up what I call a "Connect Card". It is a 3X5 card with all of your web properties (website URL, Facebook page, etc.) addresses on it. Give it to every patient that comes in so they will be encouraged to get connected with your practice when they get home. It could also remind them to do an online review for their visit, as you state in the post.

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